- Aleksa Filipovic
- April 12, 2023
You’re probably aware of the AI influence in the online world, but have you ever thought about using it in digital marketing?
ChatGPT is a classic example of how the use of AI can help you increase efficiency, especially in digital marketing.
What can you use it for? How do you use it effectively? Can you rely on this chatbot for utmost accuracy?
Subscribe & Get our FREE GA4 Course for Beginners
You are at the right place to get the answers to these questions!
In this article, we’ll share with you insights from some of our niche experts along with the actual prompts they have used to get the best results.
We will be covering the following uses of ChatGPT in digital marketing:
- Writing RegEx Patterns
- Using ChatGPT for Google Tag Manager and Looker Studio
- ChatGPT for Google Ads Campaigns
- Data Analysis with ChatGPT
- 10 Ways to Use ChatGPT with Google Tag Manager
So, let’s dive in!
Writing RegEx Patterns with ChatGPT
Ahmad Kanani, Founder & CEO of Siavak
First up, we have Ahmad’s usage of ChatGPT for writing RegEx patterns along with some tips on best practices for using ChatGPT.
What are RegEx Patterns?
A Regular Expression (RegEx) is a pattern that describes a set of strings that matches the pattern.
“It turns out that ChatGPT is really good at writing complex RegEx patterns.
Just ask your RegEx question clearly and with enough details, as you were asking an experienced developer, and ChatGPT usually gives you either the perfect final pattern, or something that’s 95% there and you only need to tweak it a bit to get it to work.”
He gave examples of using ChatGPT for RegEx, here are a few prompts used:
- help me write a REGEX_EXTARCT() function that extracts the value of a specific query parameter from a URL
- extract product name from a Shopify store’s URL
“What I really like about ChatGPT is that it explains how the RegEx pattern is constructed.
Not only you’ll get to your final working RegEx much quicker, but also you’ll learn and improve your skills over time.
You should have a basic understanding of RegEx to be able to validate the response and tweak it if required.”
Ahmad also shared a couple of tips when using ChatGPT:
💡 Top Tip: “Be specific in your prompt, but not more specific than needed. Give examples of the types of output you expect, and mention any additional information needed to solve the problem.”
💡 Top Tip: “Always test the RegEx pattern provided by ChatGPT in a tool like regex101.com to ensure it works as you expect.”
💡 Top Tip: “Specify whether it’s RegEx for BigQuery SQL or Google Data Studio (ChatGPT seems to have been trained before the rebranding to Looker Studio, so in my prompts, I still refer to it as Google Data Studio).”
💡 Top Tip: “Don’t use it as a replacement to your brain, use it as a capable assistant to save you time and make you more efficient in what you already do.”
You can check Ahmad’s full article here.
Using ChatGPT for Google Tag Manager and Looker Studio
Josh Silverbauer, Head Of Analytics & CRO at From The Future
Next up, we have Josh who will share with us how he uses ChatGPT for Google Tag Manager and Looker Studio.
“Chat GPT has been a significant development for my productivity and my business. I’ve been experimenting with the use cases around digital analytics, CRO, and Google Tag Manager.
I’ve found that you still need to have a good sense of GTM for it to be beneficial because it doesn’t always produce results that work, but usually if you tweak either the code or the prompt, you can get it to work. It’s more of a time-saver than anything else.
On the digital analytics side, mostly I’ve used it for Looker Studio formulas, to write case when statements, and to format fields with little effort.
For CRO, I’ve had it write alternative headlines and alternative copy and analyze the total pages of copy to determine how to communicate the messaging on a page better.
I think where it’s most limited is that it’s not currently able to understand designs, so it can only help with the copy part of CRO.
Here are some exact requests I’ve asked ChatGPT for GTM & Looker Studio assistance:
- Can you target the first form field in this code and write me code for GTM to capture the field value on form submit – Supplied form code
- Can you build me a regex of “https://www.website.com/path1/path2/” but target path2 and make it dynamic so it would always pick up anything after path1/ and stop after path2/
- Using Regex Extract for google data studio can you remove the first slash here: /www.website.com/
- Can you write me an SQL for GA4 to count the event_name “session_start” over the last 6 months to 2 days ago grouped by date? I need it dynamic so that it always is the last 6 months to 2 days ago”
Using ChatGPT for Google Ads
Claire Jarrett, Marketing Expert & Founder of Jarret Digital LTD
Clair has shared with us how to use ChatGPT to analyze large amounts of data for Google Ad campaigns.
“We’re using big data sets daily, as we handle numerous Google Ad campaigns that require us to analyze big chunks of it over and over again to improve performance.
For instance, we use ChatGPT to analyze the performance of different keywords used in the ad campaigns. You can use it to identify keywords that hit your ROA targets, as well as identify negative keywords that may be hurting your campaign performance.
Can you help me analyze the performance of my Google Ad Campaign keywords? I have a dataset of keywords, impressions, clicks, CPA, conversions, ROA, cost per conversion, and cost per click (CPC) for each keyword. Using this data, can you tell me which keywords are performing well (ROA above xxx% <plug in your target ROA>), as well as identify any negative keywords that may be hurting my campaign performance? Additionally, can you provide any insights into how I can optimize my bids for each keyword to improve my campaign’s overall performance?
Here is the dataset:
<plug in data from csv file – use comma separated values>
Based on your analysis, please also provide me with additional keyword targets that are worth exploring.
With this, we can analyze large chunks of search data with ease. Of course, it all requires human monitoring, as GPT-3.5 is still a bit spotty at times…
This can be adjusted to analyze lots of different datasets, including demographics, location, traffic sources, etc. ChatGPT is a nifty tool that we will probably start to use more often.”
Data Analysis with ChatGPT
Milosz Krasinski, Managing Director at Chilli Fruit Web Consulting
Milosz has shared with us how he utilizes ChatGPT for analyzing data.
“Data analysis is another area where ChatGPT has proven to be a real MVP. We can input vast amounts of data related to our clients’ websites, such as traffic, bounce rates, and conversion rates, and let ChatGPT do the heavy lifting.
It analyzes the data and provides us with insights that help us to identify areas for improvement.
In another specific example, we used ChatGPT to analyze a client’s website data and discovered that their website load speed was significantly impacting user experience.
By optimizing their website, we were able to reduce load times by 35%, resulting in a significant increase in user engagement.
Sometimes we just simply start with “Can you analyze some data tables?” and then we just copy and paste data from our spreadsheets.
ChatGPT will suggest ways to analyze it for you if you are unsure what you’d like to see, you simply ask it to just find some insights and then go from there to ask it more specific questions.
After the first analysis, we ask ChatGPT to give us some suggestions.
We prompt it to answer in more detail about things that are most interesting to us or to give us examples of what it thinks would be best for our client.
Some random prompts that have worked for us in the past:
- Analyze website traffic data for the past month and identify any patterns in user behavior
- Predict website traffic for the next month based on data from the past six months
- Forecast sales for the next quarter based on historical sales data
- Predict customer behavior for the next year based on historical customer data
- Analyze customer reviews for our product and identify common themes and sentiment
- Analyze feedback surveys and identify areas where customers are most dissatisfied
- Analyze social media posts about our brand and identify common sentiment
Sometimes we ask it to write a report for us, by asking it to rewrite the answers in a paragraph format.
There are situations where we are completely unsatisfied with the generic answers ChatGPT gives. But if you keep prompting it to give more answers, more insights, analyse from a different angle, etc., you will find the answer you seek. Simple ask “Can you tell me more about this: “______” to get more detailed answers on the topic of your interest.”
💡 Top Tip: “A fun tricks I think not a lot of people use: You can ask ChatGPT to convert the data in a table format so it’s much easier to work with it!
You can later ask it to analyze particular columns or rows in that table or ask it to make a frequency table or a pivot table for you to work with.”
💡 Top Tip: “Another trick that often works well is to first assign a role to the ChatGPT, for example, tell it that it is a “Data Analyst working in an SEO agency” and then it will perform the analysis according to what it assumes an SEO agency would like to see the most.“
10 Ways to Use ChatGPT with Google Tag Manager
We’ve also decided to include one of our own on this list.
As you know, when it comes to analytics tools, Google Tag Manager has a special place in our hearts.
Here are the top 10 ways you can use ChatGPT with Google Tag Manager:
- Ask Questions to ChatGPT
- Write Custom HTML Listener
- Fix a Bug in Custom HTML
- Create a CSS Selector
- Create a RegEx
- Create a Lookup Table Variable
- Create a Data Layer
- Change a Data Layer
- Decode Tracking Request
You can learn more about these use cases in our article on using ChatGPT with Google Tag Manager.
This AI tool can be of great help when it comes to answering questions, generating ideas, writing code, etc. So, give it a try!
There you have it! Now you have a fair idea of how to use ChatGPT for your digital marketing business.
Using it can save you a lot of time and keep you away from the headache of doing everything manually.
🚨 Note: Although this tool is very smart, it is important to acknowledge its limitations when using it. One significant limitation to note is that while ChatGPT’s responses may sound convincing, their accuracy should always be verified.
AI can be helpful, but it’s also important not to rely on it entirely. That’s why you should always keep improving your skills.
AI is not going away! Only the people that don’t embrace it will.
To continue your learning path, we recommend these 10 ways to improve your digital marketing skills.
Have you tried some of the use cases discussed here before? Which is the first one you’ll try from this post? Let us know in the comments below!
Subscribe & Get our FREE GTM for Beginners Course...
Master Data & Analytics with Measuremasters
Exclusive Courses & Workshops | Ongoing Troubleshooting | Support Resources, Tools & much more
FIND OUT MORE
Aleksa is an SEO enthusiast with a proven track record of driving success through innovative SEO strategies and tactics. He constantly seeks to expand his knowledge and apply new insights to his work.
10 Ways to Improve Your Digital Marketing Skills
Usman Qureshi February 8, 2023
How to Use Cloudflare Zaraz for Server-Side Tagging
Julian Juenemann December 30, 2022
How to Set Up Facebook Ads for Shopify (Step-by-Step)
Julian Juenemann December 16, 2022
View all comments
PrevPreviousHow to Create Navigation Bars in Looker Studio
- Big Query
- Google Ads
- Google Analytics
- Google Analytics 4
- Google Sheets
- Google Tag Manager
- Looker Studio
- Meta Pixel
Join 50,000+ marketers getting exclusive resources and our latest content!
now it's time to
Start measuring like a master
Itching to jump into the world of MeasureMasters? This is what you have to look forward to.
More On MeasureMasters
- Keyword analysis for SEO.
- Content marketing ideation.
- Copywriting / optimization for organic search and PPC.
- Email marketing.
- Summarising market research.
- Writing product descriptions for E-commerce.
ChatGPT prompt for sales prospecting emails
The prompt that brought the best results for me was: "As [your name and company/ industry], write an introductory warm sales email to [prospect name] from [prospect industry and company name]."
A prompt is a short piece of human supplied text that serves as the starting point for ChatGPT's response. ChatGPT uses the prompt to generate a response, which can range from a simple question to a complex situation. The better the prompt, the better the output.Will ChatGPT replace digital marketing? ›
In conclusion, GPT-4 is expected to have a significant impact on the world of digital marketing. Its ability to generate high-quality text, create more human-like chatbots, and personalize content will help marketers save time and money while improving customer satisfaction and conversion rates.How to use ChatGPT for SEO? ›
- Ask For Related Keywords To Your Target Keywords. ...
- Build Content Around Certain Topics. ...
- Create A Keyword List Around Search Intent. ...
- Generate Meta Titles/Descriptions. ...
- Create FAQs. ...
- Provide A List of Potential Topics For Your Content Strategy. ...
- Help With Spelling/Grammar Checks.
ChatGPT can be useful for creating social media posts because it can generate human-like text that is engaging and tailored to a specific audience. It can also be used to automate the process of creating social media content, freeing up time for other tasks.How can I increase sales instantly? ›
- Be Present With Clients And Prospects. ...
- Look At Product-To-Market Fit. ...
- Have A Unique Value Proposition. ...
- Have Consistent Marketing Strategies. ...
- Increase Cart Value And Purchase Frequency. ...
- Focus On Existing Customers. ...
- Focus On Why Customers Buy. ...
- Upsell An Additional Service.
- Keep it simple. Your salespeople shouldn't have any trouble understanding the rules of your contest. ...
- Make it fun. Contests should have an element of fun. ...
- Involve your sales team in the planning process. ...
- Give daily or weekly updates. ...
- Don't make false promises. ...
- Hand out prizes ASAP.
- Set goals and monitor them. ...
- Study the product extensively. ...
- Ask questions before making a proposal. ...
- Absorb the customers' thoughts and feelings. ...
- Uphold integrity and honesty in every sale. ...
- Keep promises. ...
- Be present online. ...
- Join LinkedIn groups.
- Use a thesaurus. Don't give up on a concept just because your first prompt didn't get the result you wanted. ...
- Pay attention to your verbs. ...
- ChatGPT is great at recognizing intent, so use that.
- Assign a Role. ...
- Define Your Communication Channel and Target Audience. ...
- Chained Prompts. ...
- Format Your Output in Markdown. ...
- Use ChatGPT to Generate Its Own Prompts. ...
- Let Your Personality Shine by Adding Some Character to the Response. ...
- Chain-of-Thought Prompting.
According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career. All these factors show that now is the best time to learn new skills and kickstart your career!What is the future of marketing with ChatGPT? ›
In a nutshell ChatGPT will impact various facets of advertising and marketing: Conversational marketing - Now businesses can create more personalized interactions with customers through chatbots. Customer data analysis - Brands now can get insights for targeted advertising and personalization.Why is ChatGPT good for marketing? ›
ChatGPT can be integrated into a chatbot to provide instant and personalized customer support. Chatbots can help customers with frequently asked questions, provide technical support, and even troubleshoot issues. Chatbots in marketing can help: Improve customer satisfaction.Will ChatGPT replace Google? ›
"No, ChatGPT is a language model developed by OpenAI, while Google is a search engine and technology company that offers a wide range of products and services. While ChatGPT can answer questions and provide information, it is not designed to replace Google.Can ChatGPT replace SEO? ›
No, ChatGPT is not a search engine. It is an artificial intelligence chatbot that uses natural language processing to understand and respond to user input. That's not bad, and it sounds like something an actual human would write.Is ChatGPT good at SEO? ›
In short: no. Not only is this AI-powered tool ineffective when it comes to keyword research and blogging insights, but there are better ways to leverage AI in your content marketing efforts – without sacrificing quality.What companies use ChatGPT? ›
Big software companies including Microsoft and Salesforce are racing to incorporate the technology behind ChatGPT, known as generative artificial intelligence, into their products to attract new users and boost profits.Can ChatGPT replace social media managers? ›
The answer? Not yet. We've used ChatGPT for social media and while it's an amazing social media assistant, it's not yet a social media manager. Someone still needs to think about your strategy, ensure high quality content, and catch AI errors.Can you integrate ChatGPT into your website? ›
Simply click on the 'Train your chatbot' button in the chatbot settings and you'll be taken to a page where you can list URL's you can use to train the bot. Enter a base domain or individual urls to add as content to train. Then click Train All to train your ChatGPT chatbot on your own content.
The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.What is the number 1 thing you must do in sales? ›
1: Understand what the buyer wants. Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it's about identifying the experience the buyer wants to have as they consider making a purchase in your market.What are the 5 sales strategies? ›
- Define your buyer.
- Tell a story.
- Target a niche market.
- Sell your brand.
- Focus on internal growth.
- Create a marketing plan of action. Having a marketing plan is a good place to start. ...
- Use social media to reach customers. ...
- Don't ignore traditional marketing. ...
- Make headlines with PR. ...
- Build your network. ...
- Review your website. ...
- Launch a pop-up shop. ...
- Collaborate with other businesses.
- Define your brand. ...
- Choose your competitive advantage. ...
- Create a customer database. ...
- Communicate 'WITH' and 'TO' your customers. ...
- Excite your customers.
- Create an SEO Strategy. ...
- Pick the Right Ecommerce Platform. ...
- Reduce Friction. ...
- Don't Send Customers Away. ...
- Invest in Your Website. ...
- Live and Breathe Digital. ...
- Find Your Unique Selling Point. ...
- Make Your Website Secure.
There are seven key selling habits you must develop as a sales expert. They are prospecting, establishing rapport, identifying needs, presenting solutions, answering objections, closing the sale and getting resales and referrals.How to do sales like a pro? ›
- Know what you are selling! Make sure you take the time to properly learn the ins and outs of what you are trying to offer. ...
- Become a market expert in your field. ...
- Prepare for objection handling. ...
- Listen to your client's answers. ...
- Grow that pipeline! ...
- 'Always be closing'
But the key to making a sale is to listen to what a prospect is telling you and be able to address their concerns. This also means being flexible in your approach and not just delivering the same pitch to each prospect. To sell, you need the ability to make a product or service relevant and important to that person.What is the input limit in ChatGPT? ›
While there are no set limits to the length of ChatGPT's responses, the platform seems to impose a limit of around five hundred words or 4,000 characters.
Can teachers tell if you use ChatGPT? Yes, AI-detecting tools can help teachers determine whether your submitted content was human-written or AI-generated.Is chat GPT plus worth it? ›
Whether or not Chat GPT Plus is worth the investment will depend on your business's specific needs and budget. The benefits of using an advanced AI chatbot like Chat GPT Plus can far outweigh the costs for many businesses. However, it may not be worth the investment if you only need a basic chatbot.How to use ChatGPT for free? ›
1. Create an OpenAI account. Go to chat.OpenAi.com and register for an account with an email address, or a Google or Microsoft account. You need to create an account on the OpenAI website to log in and access ChatGPT.How do you practice writing prompts? ›
#1: List five issues that you're passionate about. Write about them from the opposite point of view (or from the perspective of a character with the opposite point of view). #2: Walk around and write down a phrase you hear (or read). Make a story out of it.Why is my ChatGPT prompt not working? ›
If ChatGPT stops writing a response suddenly, a brief issue on the server end or in your network connection, may have cut off the chatbot. Click the Regenerate response button at the bottom of ChatGPT to have it retype its previous response. If that doesn't work, try reloading the page and typing your prompt again.What is the top paying job in digital marketing 2023? ›
- Brand Marketing Manager.
- Director of Digital Marketing.
- Corporate Communications Director.
- Content Marketing Director.
- Product Marketing Manager.
- Marketing Research Manager.
- Demand Generation Manager.
- Chief Marketing Officer (CMO)
As of May 6, 2023, the average annual pay for a Digital Marketer in the United States is $59,123 a year. Just in case you need a simple salary calculator, that works out to be approximately $28.42 an hour. This is the equivalent of $1,136/week or $4,926/month.Is digital marketing a stressful job? ›
In conclusion, Digital Marketing can be a stressful job, but it's not necessarily more stressful than other careers. Like any job, there are challenges and potential stressors, but there are also many rewards and benefits.Is ChatGPT a trend? ›
Since it burst onto the scene in 2022, ChatGPT has become one of the hottest topics in the tech world, and the world at large.What is the impact of ChatGPT? ›
Artificial Intelligence (AI) based ChatBot called ChatGPT has become an overnight sensation. With over one million users in less than a week since its release on 30th of November 2022, the ChatGPT is attracting an estimated 96-Million visitors per month.
The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.How do I grow my business on ChatGPT? ›
- Content creation.
- Improve social media engagement.
- Write product descriptions.
- Generate customers' questions about products (and answers)
- Write personalised emails and effective cold emails.
- Language translation.
- Customer service.
- Analyse customer sentiments.
This is where ChatGPT comes into play, a powerful tool that can help you connect with your customers in a more engaging and efficient way. By leveraging the capabilities of this AI-powered chatbot, you can skyrocket your sales and boost customer satisfaction.How does ChatGPT affect digital marketing? ›
Chat GPT can also generate content for digital marketing campaigns. Companies can create relevant and engaging content by analyzing customer data and understanding their language patterns. This can save time and resources on content creation while still providing customers with high-quality content.How is ChatGPT used in business? ›
Businesses can leverage ChatGPT for content creation to streamline and enhance their marketing efforts, enabling them to generate engaging, high-quality content more efficiently. By incorporating ChatGPT into their content strategy, companies can automate the production of: Blog posts. Articles.What can you do with ChatGPT? ›
In summary, ChatGPT is a powerful language model that can perform a wide range of tasks including generating creative writing, improving your writing, creating chatbots, playing games, generating social media content, creating educational materials, writing news articles, translating text, generating technical ...What is an example of a ChatGPT in eCommerce? ›
An example of a ChatGPT prompt that you can use to ask for product description ideas: “Write a 100-word catchy product description about a hairbrush.” Ideas For Social Media Captions: Statistics show that 59% of the world population uses social media; hence, it is a crucial aspect of your eCommerce business.What are the benefits of ChatGPT in content marketing? ›
ChatGPT offers unique advantages by generating personalized and targeted email campaigns catering to the recipient's interests and preferences. Additionally, its AI-generated subject lines and copywriting capabilities help capture recipients' attention, leading to higher open rates and enhanced engagement.What are the benefits of ChatGPT in digital marketing? ›
Chat GPT can be used to generate more compelling social media captions by leveraging its natural language processing capabilities. By analyzing customer conversations and social media engagement data, a marketer can train a Chatbot to generate captions that resonate with their target audience.How does ChatGPT affect SEO? ›
ChatGPT can generate auto-generated content that is high-quality, engaging content that search engine giants like Google can easily pick up on and use to improve their search engine rankings. ChatGPT can also help digital marketers better understand search and natural language queries, as well as language translation.
If you ever find yourself out of ideas or stuck on a task, ChatGPT can be an invaluable tool for getting you back on the horse. Business names, design ideas, article topics, concept generation, and virtually anything else that comes to mind – simply ask ChatGPT for some help to jog your imagination and creativity.Is ChatGPT a threat or an advantage in business? ›
ChatGPT can be vulnerable to cybersecurity attacks, as it is connected to the internet and could potentially be used to spread malicious content or viruses.Does ChatGPT have an app? ›
After setting the record for the fastest-growing userbase, ChatGPT now sees over 25 million daily per the latest data. But despite such exceptional levels of popularity, the AI chatbot continues to lack an official app and is best accessible from the OpenAI website.How much will ChatGPT cost? ›
ChatGPT Plus was announced at the end of January 2023 and in relation to ChatGPT Pro would be one of the lower-cost plans. You can get access to this paid version of ChatGPT for a monthly subscription of $20.Is ChatGPT free to use? ›
Can I Use Chat GPT for Free? The short answer is yes. OpenAI has made ChatGPT free to use.Can I train ChatGPT with my own data? ›
Yes, you can train ChatGPT on custom data through fine-tuning. Fine-tuning involves taking a pre-trained language model, such as GPT, and then training it on a specific dataset to improve its performance in a specific domain.How do I use ChatGPT as a social media manager? ›
- Create Social Media Campaigns. ...
- Generate Social Media Content Calendars. ...
- Write Captions for Social Posts. ...
- Find Relevant and Trending Hashtags Related to Your Social Post. ...
- Respond to Social Media Comments. ...
- Create Personalized Promotional DMs.
In addition to creating website content, ChatGPT can also be used to write blog posts or reviews.